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Objective & Mission
Faculty
Course Details

Diploma In

GRAPHIC DESIGN

JPT/BPP(K) (A 10126) 03/20

 

Duration : 2 & half years

Art History

Introduce depress appreciation of the visual arts 

At the end of the semester, students will enable to understand western culture and traditional arts

 

Drawing 1

The subject is studied mainly through practical exercise, so as to acquire the basic skills and techniques of designing. Design works from professionals as well as fellow students are used for analysis, to enhance the students’ ability of design appreciation

 

DGD 1103

DGD 1101

Color Studies

  • Understand the concept of colour contrast

  • Be able to capture the feeling of colour

  • Be able to differentiate visual colour and printing colour

  • Versatile and skilled in range of colour and design areas

  • Good at application of colour and skilled in using colour

  • Gain specialist skills and knowledge in colour and artwork design

 

DGD 1104

Basic Computing

  • Understanding computer hardware and software

  • Know how to operate the computer (PC or Macintosh) & software

  • Know how to clean system component, save data, print out, install programs, etc

DGD 1105

Advertising Principles

  • Understand the functions of advertising and its relation to marketing

  • Understand how advertising works: the psychology behind consumer decisions

  • Be familiar with advertising media, as well as media planning and media buying function

DGD 1106

Basic Photography

  • Use of 35mm SLR camera and get beautiful picture

  • Correct film to shoot a special feature and all the most popular subject

  • An idea of composition a photograph

  • Development of 35mm black and white film

  • Produce a contact print and enlarge a *R photo print

DGD 1107

Drawing 2

  • Understand the principle of sketching as foundation to apply drawing

  • Be able to observe and sketch the object sharply in terms of complicated composition and live animals

  • Be able to sketch the objects in different textures, lighting and toning

  • Steadily control of hands and pencils

DGD 1202

Typography

  • Learn to observe and analyze the typeface’s structures where they formulate the relationships between letter parts and forms

  • Able to render the basic strokes, combination of which will produce all letters of the alphabet

  • Be able to identify typefaces only by their characteristics

  • Understand the arrangement of type and sensible with spacing in between letters, words and lines

  • Be able to select a typeface and use them in a suitable nature of communication

  • Be able to create mood and feeling by composing text with other elements of display type and illustrations, etc

DGD 1203

Digital Image Manipulation

  • Know how to use the tools featured in photoshop and understand the basic principles of how photoshop work

  • Be able to manipulate scanned images and retouch, as well as to create montages

  • Use filters creatively and sparingly

  • Creating posters, ads and other stuff with photoshop

DGD 1204

Illustration 1

  • The importance of light, medium and dark tone to present an object more realistic

  • Observation of colour scheme

DGD 1205

Copywriting

  • Improve their language of English in term of writing and speaking solely related to advertising

  • Provide more confidence in them when conversing in English

  • Instilling in them importance of research and concepts which requites the knowledge of English

  • Preparing them for the real advertising world

  • Encouraging creativity in English and images

DGD 1206

Illustration 2

  • Understand the creating of cartoon character and how to make the character outstanding

  • Using line drawing to build up different products with 3D effect and colouring with water colour

  • Using strokes or outline present the feelings of a product

  • Proper methods of using water colour and markets

DGD 1301

Marketing Principles

  • Understand the importance of marketing principle 

  • Introduces the marketing mix concepts

  • Provides an sight into strategic planning and marketing process

  • Develop marketing strategies for an simple case study

  • Understand the market research method in developing marketing strategies

DGD 1302

Commercial Photography

  • Be able to control light

  • The idea of taking portrait photography

  • Be able to take presenting commercial photography

  • Aware of instruments in studio & how future electronic imaging renovation

DGD 2101

Digital Graphic Design

  • Illustrator 

  • Learn how to create and modify path to create objects of any shape

  • Use existing artwork as tracing templates

  • Learn how to use blends, masks, gradients colour, gradient masks to create a complex illustration

  • Play with type, layout and graphs

  • Illustrator and other programme, prin (with pagemaker, quarkxppress, photoshop, 3D programme)

DGD 2102

Advertising Design

  • Understand hat creativity is and how its importance

  • Understand how creativity can be achieved through training

  • Knowing what kind of information and effort needed in the creativity process

  • Learn and practice the know-how of creativity

  • Understand creativity execution is more important than creativity generation

DGD 2103

Multimedia Production

  • Understand the basics of a multimedia project

  • Be able to write/make students’ own multimedia project

  • Use action script in Flash to make their multimedia project interactive

  • Be able to make 2D animation for the Digital Banner

  • Upload projects onto the internet

DGD 2104

Marketing Research

  • Be familiar with the marketing research process

  • Have a good knowledge about data types, data sources and data collection methods

  • Be able to perform sensible data analysis and to report the result appropriately in writing and verbally

  • Learn how to design and carry out a survey project

  • Have fundamental understanding of all aspect of marketing research

DGD 2105

Packaging Design

  • Learn the basic principle of packaging, its processes, materials and the package personality: shape and trademarks

  • To understand the importance of colours and types of materials used for packaging

  • Be able to fir product to packaging according to the attributes of the product

  • To understand the practically of the design and to come out with a complete mock for presentation

DGD 2106

Presentation Skills

  • Create a strong introduction and a strong close.

  • Present with confidence in different settings - from conferences to committee meetings, from fundraising pitches to stakeholder gatherings. 

  • Understand how audiences can be motivated and persuaded, and will enable you to develop a presentation that achieves your aims.

DGD 2201

Dekstop Publishing

  • Understand the importance of digital design in desktop publishing

  • Understand the role of InDesign in desktop publishing

  • Knowledgeable for application of InDesign

  • Be able to practise certain assignments with InDesign

  • Understand how a digital publication being done

DGD 2202

Print Design

  • Better understanding on concept development of secondary media and newspaper advertisement

  • Versatile and skilful in a range of art and design areas

  • Better understanding of art, design, advertising as well as marketing issues and theory

  • Application of graphic design into advertising design

  • Obtain specialized skills and knowledge in newspaper/press advertisements and secondary media

DGD 2203

Webpage Design

  • Learn to create a basic HTML document

  • Be able to  integrate images, text and sound into a HTML document

  • Create animated gifs and animated layers and place them into a website

  • Upload files onto the internet

DGD 2204

Mass Communication

  • Understand the various principles and theories behind mass communication

  • Be familiar with the characteristics and functions of major mass communication media such as newspaper, magazine,radio and television

  • Understand the development and potential of new media, that is, multimedia and the internet

  • Have an insight to mass communication formats in terms of advertising, public relations, news and popular culture

DGD 2205

Corporate Identity System

  • The roles and functions of CIS

  • The know/how to planning a visual elements on CIS

  • How to edit a CIS manual & complete a CIS manual through a CIS assignment

  • Explanation of the fields in all the elements of corporate identity and interaction

DGD 2206

Consumer Behaviour

  • Explains the relevant concepts upon the discipline of consumer behavior

  • Understanding the major contribution of consumer behavior studies to the practice of marketing

  • Provides a detailed overview of the critical research process and the techniques associated with consumer behavior research 

  • Explores various aspect of consumer decision making

  • Role of consumer behavior in society

DGD 2301

Professional Seminar

  • Gain up-to-date information about the industry, through professional and experts from the related fields

  • Establish valuable contacts with the industry, which will benefit the students when they join the workforce

  • Learn how to absorb information accurately and generate proper reports based on the message received

DGD 2302

Final Project

  • Be able to plan and execute an advertising campaign or a visual production project

  • Be able to integrate their creativity and skills into a set of work 

  • Complete a set of work, which demonstrates each student’s capability as a result of the two years training

  •  Hold an exhibition to present their accomplishment, visual and verbally

  • Be ready to join the workforce utilizing the skills and knowledge they acquired

DGD 2303

Code

Fundamental
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